Simple Wrap

Female front carrying a baby in a Natural Simple Wrap.

Female front carrying a baby in a black Simple Wrap.

Male puts on a black Simple Wrap, puts his baby inside it and goes about his daily routine.

Back view of a Fog Simple Wrap worn for front carrying.

Side view of a male front carrying a toddler in an Ash Simple Wrap.

Dad leaning a surfboard against the house while back carrying baby.

Mom front carrying baby in a simple wrap.

Back view of the crossed back straps of a simple wrap.

Female back carrying a baby in a Camel SImple Wrap.

Meet The Simple Wrap

Beautiful to wear. Simple to put on. Buckle the belt, lift her in, draw a tail through the ring — no tying, no lesson required. Soft where she rides, buckled where it counts. One size, adjustable, in seven colorways. Front and back carry.

See the full fit notes →

Simple Wrap

$74.25 $99.00

or 4 payments with Shop Pay

Color: Fog

NaturalNatural
BlackBlack
FogFog
SkySky
BrookBrook
CamelCamel
ClayClay

Product variants

Complete the kit

Mommy Hat $35.55 $39.50

Discount with a shirt.

High Waisted Leggings $17.06 $18.95

Discount with a shirt.

One size, adjustable
Front & back carry
Machine washable
21-day returns

Meet The Simple Wrap

Beautiful to wear. Simple to put on. Buckle the belt, lift her in, draw a tail through the ring — no tying, no lesson required. Soft where she rides, buckled where it counts. One size, adjustable, in seven colorways. Front and back carry.

See the full fit notes →

Simple Wrap

Fog

$74.25 $99.00

Traditional Wrap

Yards of fabric and a tutorial.

Structured carrier

Straps, clips and a manual.

The Simple Wrap

Soft where baby sits. Buckled where it counts.

For baby

Baby settles.

Your heartbeat close, the motion doing most of the work. She naps in the grocery line the same as she does at home.

For you

You get your hands back.

Cook dinner, answer the door, chase a toddler — she's still right there, close enough to kiss, without needing to be held.

4.9 out of 5, from 3,200+ parents.

★★★★★

“I looked for weeks at all the different carriers; one to grow with her, that’s comfortable for her, that’s easy to put on, easy to pack on the road. Finally bought this one and I have not been disappointed!!”

Darci B. · Verified buyer

★★★★★

“I’ve tried so many different carriers and THIS is the only carrier that is easy to use, comfortable for my baby and me and I don’t need anyone else’s help using it. I also don’t ever feel any shoulder aches. Plus it looks so cute with so many outfits!”

Lynn M. · Verified buyer

★★★★★

“I'm so happy with this wrap! The baby carrier I was using before was bulky with lots of straps hanging and buckles. I LOVE that this has just one buckle, and the rings on each side make it so easy to adjust the tightness and fit while wearing baby. This wrap is lightweight with high quality, thick, soft material.”

Lindsey H. · Verified buyer

Worn safely, at a glance

1234

1

In view — A glance down always shows her face.

2

Close enough to kiss — High enough to reach with a tilt of your head.

3

Chin off chest — Two fingers of space, always.

4

M-shape position — Baby's knees sit higher than their bottom, forming an "M" shape.

General guidance only — always supervise and check your carrier's fit each time you wear it.

Still not sure about the fit?

Talk to a babywearing expert — we'll walk through it with you.

Talk to an expert

Questions

Ready to wear her?

Is it hard to put on?

Buckle the belt, lift her in, draw a tail through the ring. No tying. [Confirm wording.]

What size do I need?

The Simple Wrap is one size fits most. We suggest a max measurement of 45 inches around where you will place the waistband. The waistband can extend from 27 inches up to 52 inches.