HALF YEARLY SALE! UP TO 50% OFF

Free Simple Wrap with orders of $150+

Four dads wearing their newborns in Dad shirts in front of a green backdrop.
Four dads wearing their newborns in Dad shirts in front of a green backdrop.

UP TO 50% OFF

HALF YEARLY SALE

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Shop Dad Shirts

Dad wearing a newborn in a long sleeved black dad shirt in front of a green backdrop.

Dad Shirt | Black

was $84.99
now $67.96

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Dad wearing a newborn in a long sleeved fern dad shirt in front of a green backdrop.

Dad Shirt | Gray

was $84.99
now $67.96

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Side profile of a Dad wearing a newborn in a Fern dad shirt in front of a green backdrop.

Dad Shirt | Fern

was $84.99
now $67.96

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Side profile of a Dad wearing a newborn in a long sleeved Natural dad shirt with a green backdrop.

Dad Shirt | Natural

was $84.99
now $67.96

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Shop Bestsellers

Rotating images of a dad putting his baby in the dad shirt.

For Dad

DAD SHIRT

Up To 20% Off
Side profile of a mom wearing a newborn in a black Soothe Shirt.

For Mom

SOOTHE SHIRT

50% OFF
Side profile of a mom front carrying a baby in a clay simple wrap.

For Older Babies

SIMPLE WRAP

50% OFF

GIFTS FOR DADS

'DAD LIFE' HAT

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When men wear babies: brain boost, stress relief, less crying, Dad confidence, stronger bond.
When men wear babies: brain boost, stress relief, less crying, Dad confidence, stronger bond.
Logos for USA Today, Babylist, Men's Health, and Forbes.

New Releases for Dad!

New! Best gift for new dads. Black Dad Life Sweatshirt.

'Dad Life-No Days Off' Hoodie

$79.99

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Navy snap back hat with white "Dad Life No Days Off" embroidery. Navy Mesh.

'Dad Life-No Days Off' Trucker Hat

$39.99

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New! Best gift for new dads. Black Dad Life Tee.

'Dad Life-No Days Off' Tee Shirt

$47.50

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New! Best gift for new dads. Die cut Dad Life Kangaroo Sticker

'Dad Life-No Days Off' Stickers

Now $4.60 was $6

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Four dads wearing their newborns in Dad shirts in front of a green backdrop.