A tee to simplify babywearing

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Meet Fern Soothe Shirt

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Cozy wrap meets structure

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Dad Shirt® Hype

Discrete babywearing gear for daddy.

Calms baby everywhere you go.

Yesterday I was able to catch up on sleep because he wore our baby girl for hours. Like damn daddy!

Haylee K

It is quality made and works amazingly well. Everyone was so surprised to see a little baby in my shirt and loved it.

Johnny F
Light, sturdy, incredibly cozy.
Meet the carrier that feels like a wrap, but performs like a structured carrier.
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Comfy Wrap, Structured

Let's uncomplicated this. We've redesigned the cozy wrap.

Keep baby close and snug without the complexity.

Wide straps evenly distribute weight, making baby comfortable to wear.