Babywearing Starts Here

Dad smiling while snuggling the baby in the pouch of his Gray Dad Shirt.

Dad Shirts

Man wearing a green t-shirt with 'FTHR.' text standing in front of green foliage.

Gifts

Dad leaning a surfboard against the house while back carrying baby.

Simple Wraps

Mom wearing a newborn in a black Soothe Shirt inside a greenhouse.

Soothe Shirts

Load video: Shows dad sliding baby into the Dad Shirt pouch "Easy to put baby in." Dad kisses baby "Easy to bond." Dad walking around with baby in pouch "Easy to wear'. Lifting baby out of the pouch "Easy to take baby out."Load video: Shows dad sliding baby into the Dad Shirt pouch "Easy to put baby in." Dad kisses baby "Easy to bond." Dad walking around with baby in pouch "Easy to wear'. Lifting baby out of the pouch "Easy to take baby out."

3 Seconds to Hands-Free

No buckles or straps. Just slip baby in and go. Engineered to keep baby safe, supported, and close.

Shop Dad Shirt

Best Sellers

Save 76%

Soothe Shirt

Sale price$18.95Regular price $78.00
Save 15%

Dad Shirt | Gray

Sale price$76.46Regular price $89.95
Save 61%

High Waisted Leggings

Sale price$18.95Regular price $48.00
Save 41%

Flow Pant | Black - Final Sale

Sale price$34.99Regular price $59.50
Save 30%

Simple Wrap | Fog

Sale price$69.30Regular price $99.00

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