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Four dads wearing their newborns in Dad shirts in front of a green backdrop.
Four dads wearing their newborns in Dad shirts in front of a green backdrop.

FOR DADS WHO WEAR BABIES

THE DAD SHIRT

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Shop Bestsellers

Rotating images of a dad putting his baby in the dad shirt.

For Dad

DAD SHIRT

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Side profile of a mom wearing a newborn in a black Soothe Shirt.

For Mom

SOOTHE SHIRT

15% OFF
Side profile of a mom front carrying a baby in a clay simple wrap.

For Older Babies

SIMPLE WRAP

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Navy snapback hat with white embroidered text "Dad Life No Days Off"

GIFTS FOR DADS

'DAD LIFE' HAT

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When men wear babies: brain boost, stress relief, less crying, Dad confidence, stronger bond.
When men wear babies: brain boost, stress relief, less crying, Dad confidence, stronger bond.
Logos for USA Today, Babylist, Men's Health, and Forbes.

New Releases for Dad!

New! Best gift for new dads. Black Dad Life Sweatshirt.

'Dad Life-No Days Off' Hoodie

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Navy snap back hat with white "Dad Life No Days Off" embroidery. Navy Mesh.

'Dad Life-No Days Off' Trucker Hat

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New! Best gift for new dads. Black Dad Life Tee.

'Dad Life-No Days Off' Tee Shirt

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New! Best gift for new dads. Die cut Dad Life Kangaroo Sticker

'Dad Life-No Days Off' Stickers

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Four dads wearing their newborns in Dad shirts in front of a green backdrop.