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2 males in a barbershop, one sitting wearing a newborn in a Fern Dad Shirt, one standing wearing a newborn in a Gray Dad Shirt.
3 males sitting on a couch, each wearing a newborn in a Dad Shirt.

BACK IN STOCK

Dad Shirt

For dads who want a discreet, sophisticated babywearing option.

“a godsend for the busy new dad who needs to be hands-free”

"this baby carrier shirt is perfect for the new dad!"

“The t-shirt is comfortable for you and the baby: a win-win scenario here.”

“For the new dad who likes to hold the baby close"

Meet the Viral Dad Shirt

The discrete babywearing tee he'll be proud to wear.

FAQ

BACK IN STOCK | Our viral Dad Shirt is finally back. Grab one quick! They are going fast AGAIN.

Full side view of a male wearing a newborn in a Fern Dad Shirt.

Dad Shirt | Fern

$84.95
Unit price
per 
Full body view of a male wearing a newborn in a gray Dad shirt.

Dad Shirt | Gray

$84.95
Unit price
per 
Full body view of a male wearing a newborn in a Brook Dad Shirt.

Dad Shirt | Brook

$84.95
Unit price
per 
Full body view of a male wearing a newborn in a black Dad Shirt.

Dad Shirt | Black

$84.95
Unit price
per 

Forget complex wraps

Hello, Simple Wrap

Skip the stressful mile long piece of fabric. The Simple Wrap is a hybrid carrier that feels like a wrap, but is as easy to use. It will be your go-to.

Babywearing, Simplified.

Meet the Simple Wrap. The cozy, stretchy wrap that's EASY to put on.

Recent Posts

Man-Care, Babies, & Barber Shops

Man-Care, Babies, & Barber Shops

We stopped by Elizabeth’s Barber Shop in St. Paul, MN with a group of new dads and babies to experience firsthand the elevated experience of...

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Top 5 Reasons Dads Love The Dad Shirt

Top 5 Reasons Dads Love The Dad Shirt

Dads have been neglected in the baby space for far too long and we're changing that. The iconic Dad Shirt is changing the narrative and our dads are letting us...

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