A tee to simplify babywearing

Meet Fern Soothe Shirt

Cozy wrap meets structure

Dad Shirt® Hype

Discrete babywearing gear for daddy.

Calms baby everywhere you go.

Yesterday I was able to catch up on sleep because he wore our baby girl for hours. Like damn daddy!

Haylee K

It is quality made and works amazingly well. Everyone was so surprised to see a little baby in my shirt and loved it.

Johnny F
Light, sturdy, incredibly cozy.
Meet the carrier that feels like a wrap, but performs like a structured carrier.

Comfy Wrap, Structured

Let's uncomplicated this. We've redesigned the cozy wrap.

Keep baby close and snug without the complexity.

Wide straps evenly distribute weight, making baby comfortable to wear.