The carrierThe carrier

The carrieris the shirt.

4.9 3,200+ reviews

"Baby was in and asleep before I'd finished reading the tag."— Lena M.

Two products. One question.

How much does your baby weigh?

Once baby has head control · 13–28 lbs
Simple Wrap

The Simple Wrap

The closeness of a traditional wrap with none of the tying. For bigger babies, front or back.

One wrap, worn by either parent.

Gentle, hands-free support while you heal.

Most parents start with a shirt and move up to the wrap when baby outgrows the pouch.

Baby goes in in one motion.

No wrapping, no buckles, no tutorial. You’re already wearing the carrier.

Load video: Step 1: Put baby inside shirt. Step 2: Bond
Bring baby in.

Bring baby in.

Slide baby in.

Slide baby in.

Done.

Done.

Engineered support · the shirts

Built like gear. Worn like a shirt.

There is nothing to buckle or adjust on the Mom Shirt or Dad Shirt. Baby’s weight is carried by load-bearing panels engineered into the garment — which is why it fits closer than a tee, and why it holds.

Designed like gear, not like baby clothes. Every seam is tested under load before it goes anywhere near a newborn.

You stop noticing the weight

Panels spread baby across your chest and shoulders rather than hanging the load off two straps, so your lower back stays out of it.

Hips and spine sit where they should

Baby sits close enough to kiss, with the natural C-curve supported and legs in the M-position pediatric guidance calls for.

A layer of mesh between you and baby

A polyester mesh inlay sits inside the pouch as a barrier, so an hour of skin-to-skin doesn’t turn into an hour of sweat.

Built like gear. Worn like a shirt.
  • CPSC compliantMeets every applicable soft-carrier requirement
  • Pull-tested seamsTested under load, rated 7–15 lbs
  • BreathableMesh-lined pouch between you and baby
  • Built-in back supportPanels spread the load off your lower back

Designed by people who build gear — our designers have worked for Patagonia and YETI, brands where a seam failing isn’t an inconvenience.

Shop Dad Shirt
The closeness of a wrap. None of the tying.

The Simple Wrap · 13–28 lbs

The closeness of a wrap. None of the tying.

Colour — Natural

Front or back carry · Machine wash cold

No knots. No tutorial. Just fabric and one buckle.

Load video: Mom demonstrates putting the straps of the Simple Wrap over her and baby's heads, puts her arms through the straps and looks at her baby.
Bring baby to chest

Bring baby to chest

Loop straps over your head and slide your arm through

Loop straps over your head and slide your arm through

Pull and adjust

Pull and adjust

  • 21-day returns
  • Free exchanges
  • Ships in 1–2 days
  • Free babywearing support

Questions?

The four we get most.

Are babywearing shirts safe for my baby?

Yes. Our shirts meet all CPSC requirements for soft baby carriers, and are designed to keep baby snug and supported chest-to-chest at all times.

Does it provide enough head support?

Yes. The snug, supportive design helps support your newborn’s head and body while allowing you to monitor their airway and positioning at a glance.

Is it difficult to put on?

Not at all. Slip it on like a regular shirt, tuck baby in, and you’re hands-free in seconds — no wraps, buckles, or learning curve.

How do I wash it?

Machine wash cold, tumble dry low. It’s a shirt — treat it like the rest of your laundry.

See all FAQs →

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1M+ parents following along.

Male front carrying a baby in a Flax Simple Wrap with a female kissing the baby.
Ryan Sheckler wearing his baby in the Dad Shirt.