Babywearing, minus the hard part.
The carrier is built into the shirt.
The more you give, the more you save.
Discounts don't combine. Excludes stickers.
"Baby was in and asleep before I'd finished reading the tag."—
Two products. One question.
How much does your baby weigh?
Most parents start with a shirt and move up to the wrap when baby outgrows the pouch. Mix them: any 2 items is 20% off, any 3 is 30%.
Baby goes in in one motion.
No wrapping, no buckles, no tutorial. You’re already wearing the carrier.
Bring baby in.
Slide baby in.
Done.
Engineered support · the shirts
Built like gear. Worn like a shirt.
There is nothing to buckle or adjust on the Mom Shirt or Dad Shirt. Baby’s weight is carried by load-bearing panels engineered into the garment — which is why it fits closer than a tee, and why it holds.
Designed like gear, not like baby clothes. Every seam is tested under load before it goes anywhere near a newborn.
You stop noticing the weight
Panels spread baby across your chest and shoulders rather than hanging the load off two straps, so your lower back stays out of it.
Hips and spine sit where they should
Baby sits close enough to kiss, with the natural C-curve supported and legs in the M-position pediatric guidance calls for.
A layer of mesh between you and baby
A polyester mesh inlay sits inside the pouch as a barrier, so an hour of skin-to-skin doesn’t turn into an hour of sweat.
- CPSC compliantMeets every applicable soft-carrier requirement
- Pull-tested seamsTested under load, rated 7–15 lbs
- BreathableMesh-lined pouch between you and baby
- Built-in back supportPanels spread the load off your lower back
Designed by people who build gear — our designers have worked for Patagonia and YETI, brands where a seam failing isn’t an inconvenience.
Shop Dad Shirt
The Simple Wrap · 13–28 lbs
The closeness of a wrap. None of the tying.
No knots. No tutorial. Just fabric and one buckle.
Bring baby to chest
Loop straps over your head and slide your arm through
Pull and adjust
Questions?
The four we get most.
Do the Black Friday discounts stack?
Buy 1 and save 10%, buy 2 and save 20%, buy 3 or more and save 30%. The discount is applied automatically at checkout, doesn’t combine with other offers, and excludes stickers.
Are babywearing shirts safe for my baby?
Yes. Our shirts meet all CPSC requirements for soft baby carriers, and are designed to keep baby snug and supported chest-to-chest at all times.
Does it provide enough head support?
Yes. The snug, supportive design helps support your newborn’s head and body while allowing you to monitor their airway and positioning at a glance.
Is it difficult to put on?
Not at all. Slip it on like a regular shirt, tuck baby in, and you’re hands-free in seconds — no wraps, buckles, or learning curve.
How do I wash it?
Machine wash cold, tumble dry low. It’s a shirt — treat it like the rest of your laundry.
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