BLACK FRIDAY SALE
Our best prices of the year.
The more you add, the more you save. Mix shirts, the wrap and accessories. Free shipping over $100.
Any 1 item10% off
Any 2 items20% off
3 or more30% off
The next stage · 13-28 lbs
Simple Wrap
Soft like a traditional wrap, structured like a carrier — without the bulk or the confusion. Just clip it on, slip baby in, and go. No tying, no fabric to fuss with, n...
Color: Natural
$99As low as $69.30 with 3 items
For the new dad
Gifts he'll actually use.
Mix with anything for 20-30% off.
Daddy Hat$38
The Daddy Hat, in White/Navy or Black/Cream.
The easy third item
Flow Pants
These items can't be returned or exchanged. If you have questions, reach out before you buy. Flow Pants Meet the Flow Pants — super soft, stretchy, and made ...
Color: Black
$49.95As low as $34.96 with 3 items
For the new mom
Made for the newborn weeks.
Every item counts toward 30% off.
High Waisted Leggings$39.95
High-rise leggings for postpartum.
Our picks
Pairs we love. 20% off.
Pick sizes in one step.
Two Dad Shirts
20% off the pair
$143.92 $179.90
Dad Shirt + Mom Shirt
20% off the pair
$135.92 $169.90
Dad Shirt + Simple Wrap
20% off the pair
$151.16 $188.95
Dad Shirt + Daddy Hat
20% off the pair
$102.36 $127.95
Make it three
Add one more, unlock 30% off.
Daddy Hat
$38
Mommy Hat
$38
FTHR. Tee
$35
The Dad Tee
$35
I Make Cute Babies Tee
$35
High Waisted Leggings
$39.95
Free shipping over $100
On U.S. orders.
On U.S. orders.
Applied automatically
Nothing to enter at checkout.
Nothing to enter at checkout.
Easy returns
See our return policy.
See our return policy.
Made for new parents
Designed around skin-to-skin.
Designed around skin-to-skin.
Discounts apply automatically to eligible Black Friday items and cannot be combined with other offers. Free shipping over $100.