FREE SIMPLE WRAP on orders over $200

Jenna Kutcher x Lalabu

Jenna Kutcher is a renowned podcaster, marketing extraordinaire, and New York Times best-selling author of "How Are You Really?" Her voice resonates far beyond the boundaries of the digital realm. Her podcast episodes and words of wisdom have inspired countless individuals to embrace their true selves, navigate life's ups and downs with grace, while empowering them and providing sound skills for business owners and entrepreneurs.

We had the pleasure of meeting Jenna in her hometown of Duluth, MN. As Jenna and her husband Drew entered our studio with their little ones, their presence infused the space with infectious positivity. While Jenna was in the midst of her interview, Drew was delightfully occupied, crafting a cozy fort with their eldest child, the sound of laughter echoing in the background. When it was time for the family to be in the photos together, their eldest requested Frozen. So without further ado, we blasted Frozen music and were thrilled to be serenaded by the sweetest voice, her heart so full of passion. Her little sister participated right alongside her, scooting about on the floor, smiling, and trying to get up to crawl. It felt so comfortable hanging with all of them, like good friends gathering for an afternoon.

Jenna explained that motherhood has created a profound shift in her definition of success. It's no longer just about professional achievements but also about cherishing moments like playing with blocks on the floor and taking Fridays off. And that “it’s okay to hit the brake pedal, because she knows where the gas pedal is.” Jenna reminds us that kids absorb not only what we say but also what we do, challenging us to become the change we want to see in the world.

In Jenna's motherhood journey, babywearing became an essential part of her daily life. It offered her the freedom to nurture her children while pursuing her passions. “Lalabu has carried us through, literally and figuratively. Not a day goes by where we don’t have a baby strapped to our bodies.” The Simple Wrap and other offerings simplified Jenna's life, allowing her to bond with her little ones while staying hands-free.

The connection between Jenna Kutcher and Lalabu goes beyond a mere partnership. It's a synergy of values, where both Jenna and Lalabu share a deep passion for family, bonding, and capturing life's beautiful moments. As the sun set on our day together, Jenna and her family carried with them memories of genuine smiles, spontaneous laughter, and the warmth of a family united by love. These are the moments that define their journey, aligning perfectly with our commitment to creating products that simplify parenting while nurturing bonds.

Jenna's Favorite Lalabu

"Lalabu has carried us through, literally and figuratively. Not a day goes by where we don’t have a baby strapped to our bodies."

Read More From Lalabu

Man-Care, Babies, & Barber Shops

Man-Care, Babies, & Barber Shops

We stopped by Elizabeth’s Barber Shop in St. Paul, MN with a group of new dads and babies to experience firsthand the elevated experience of...

Read more
Top 5 Reasons Dads Love The Dad Shirt

Top 5 Reasons Dads Love The Dad Shirt

Dads have been neglected in the baby space for far too long and we're changing that. The iconic Dad Shirt is changing the narrative and our dads are letting us...

Read more