Four dads wearing their newborns in Dad shirts in front of a green backdrop.
Four dads wearing their newborns in Dad shirts in front of a green backdrop.

UP TO 50% OFF SITEWIDE

BLACK FRIDAY DEALS

Shop Dad Shirts

Dad wearing a newborn in a long sleeved black dad shirt in front of a green backdrop.

Dad Shirt | Black

was $84.95 now $67.96

Dad wearing a newborn in a long sleeved fern dad shirt in front of a green backdrop.

Dad Shirt | Gray

was $84.95 now $67.96

Side profile of a Dad wearing a newborn in a Fern dad shirt in front of a green backdrop.

Dad Shirt | Fern

was $84.95 now $67.96

Side profile of a Dad wearing a newborn in a long sleeved Natural dad shirt with a green backdrop.

Dad Shirt | Natural

was $84.95 now $67.96

Shop Bestsellers

Rotating images of a dad putting his baby in the dad shirt.

20% OFF

DAD SHIRT

Side profile of a mom wearing a newborn in a black Soothe Shirt.

50% OFF

SOOTHE SHIRT

Side profile of a mom front carrying a baby in a clay simple wrap.

40% OFF

SIMPLE WRAP

Black snapback hat with the text Dad Life No Days Off embroidered in white.

GIFTS FOR DADS

'DAD LIFE' HAT

When men wear babies: brain boost, stress relief, less crying, Dad confidence, stronger bond.
When men wear babies: brain boost, stress relief, less crying, Dad confidence, stronger bond.
Logos for USA Today, Babylist, Men's Health, and Forbes.

New Releases for Dad! Grab the perfect gift.

New! Best gift for new dads. Black Dad Life Sweatshirt.

'Dad Life-No Days Off' Hoodie

$79.99

New! Best gift for new dads. Black Dad Life snapback hat.

'Dad Life-No Days Off' Trucker Hat

$39.99

New! Best gift for new dads. Black Dad Life Tee.

'Dad Life-No Days Off' Tee Shirt

$47.50

New! Best gift for new dads. Die cut Dad Life Kangaroo Sticker

'Dad Life-No Days Off' Stickers

$6.00

Four dads wearing their newborns in Dad shirts in front of a green backdrop.